Apparel
TRUE Tour Collection
Back again to share the latest from TRUE linkswear (TRUE), a company known for its comfortable and contemporary golf footwear designed for walking as they recently announced the “TRUE Tour Collection.”
If you follow golf, you know that TRUE has grown its PGA TOUR team and presence over the past year. The attention to detail in all that they do, without a doubt, is a product of the brand’s deep connection to PGA TOUR veteran Ryan Moore and leadership by his brother (and former caddie) Jason. Crafted with their tour roster’s feedback in mind, the TRUE Tour Collection is their take on gear engineered for the modern tour player.
We have had the privilege to cover the progression of this company since the beginning and can tell you that it just keeps getting better year after year. We recently had the opportunity to sample the new TRUE LUX Tour Polo of this collection and we were blown away by the attention to detail in this piece of apparel, highlighted by the Dead Golfer, an eternal skeleton swinging a golf club, representing the everlasting pursuit of par. This relatable mantra is one that TRUE applies on the course but also to their pursuit of excellence in growing the brand and crafting the finest shoes in golf. TRUE extends this approach to apparel to create products that are as enjoyable to wear off the course as they are on.
The Lux Tour Polo features a modern athletic yet tailored fit that is one of the softest shorts you will ever wear. The polo is highly technical with no detail left uncovered. It is moisture wicking, offers UPF 50+ sun protection and features a 4- way stretch featuring a mix of Tencel® (45%), Repreve® Recycled Polyester (50%) and Spandex (5%). All this adds up to a polo that not only feels great but one you can move in. Minimalist tonal high density tour logo prints are located on the polo’s back left chest and shoulder as well as the right sleeve. The three-point concealed button down collar presents a stay put clean look while the “Enjoy the Walk” gripper prints on the inside hold the back of the shirt in place. Did we say we love the attention to detail TRUE incorporates on all their products?
The Lux Tour Polo is priced at $115 each and available in Black, G.O.A.T Grey (featured), Navy, Olive, and Stone.
RADMOR New Beginnings Collection
RADMOR introduces the “New Beginnings Collection,” featuring new colors, styles, patterns and materials with the same unwavering commitment to sustainability in golf fashion.
New Beginnings, available in both men’s and women’s capsules, leans hard into the new golf season with vibrant color pops of True Blue, Wisteria, Glacier and Cloudy Blue. The men’s line is highlighted by a host of new polos, including the Taylor Recycled Floral Drip and Crosby Reverb Ultralight, Vincent and Five-O Knit Performance Shorts. Colton ¼ Zips, Higgins Hoodies and Perkins Crew Sweatshirts in an array of new colors and patterns are standing by for those crisp mornings and late afternoons.
RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. Fabrics in 2023’s collections include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, its ultra-light 100% Pima, an organic Pima with recycled polyester/stretch blend, and an all-new certified recycled REPREVE blend designed for fans of synthetic fabrics.
Featured here are the Hudson Recycled Polo in Wisteria and the Colby Varsity Stripe Polo in Seattle Mist. We describe the fit as tailored athletic with a nice stretch to it. The attention to detail around the colors and sleeves make each piece stand out and unique.
RADMOR was founded in 2020 by Scott Morrison and Bob Conrad. They were best friends and roommates at the University of Washington in the 1990s where they both played on the golf team. The following from the RADMOR website sums up nicely their mission and why they do what they do:
We are citizens of the game. We’ve realized that being a good citizen means embracing the idea of doing more, making better choices, and in our case, being more mindful about what materials we use in our clothes. We are driven by sustainability and focused on the end game; what happens at the end of a garments life.
We’ve always noticed the irony around golf being one of the few sports in the world played outdoors – in nature – on a course carved from earth, surrounded by water, trees, sand, and grass – yet it’s played today mostly by golfers wearing plastic from head to toe. Unbeknownst to most, that plastic is called ‘polyester’, and this is something we wanted to address as a brand.
This mission and focus is realized with the release of the New Beginnings Collection. Stylish new apparel with a focus on sustainability. Well done RADMOR.
For more information about RADMOR and the New Beginnings Collections, visit www.radmorgolf.com.
TRUE Apparel Collection
TRUE linkswear (TRUE), a company known for its comfortable and contemporary golf footwear designed for walking, is launching the highly anticipated “TRUE Apparel Collection.” This collection has already been worn on the PGA TOUR by TRUE’s brand ambassadors, including Co-Founder Ryan Moore.
The TRUE Apparel Collection consists of various clothing items such as the All Day Chinos, 5-Pocket Pants, Joggers, and Hybrid Joggers. Timely for the golf season, it now offers a range of elevated essentials that cover golfers from head to toe. These include the All Day Hoodie, Quarter Zip, Crew Neck, three unique Polos, a refreshed Custom Hat Program, and new Performance Socks.
The All Day Hoodie, Crew Neck, and Quarter Zip are made from high-quality “Super Natural” fabrics that provide a cloud-like comfort, making them ideal for mid-weight layering. Lux T-Shirts and Polos are crafted using Tencel, Repreve™ Recycled Polyester, and Spandex, offering effortless style with a premium appearance and feel. The All Day Pants are available in waist sizes 28, 30, 32, 34, 36, and 38 inches, with 32-inch inseams, while Joggers come in S, M, L, XL, and XXL sizes, with 28-inch inseams. Hoodies, Crew Necks, Quarter Zips, Lux T-Shirts, and Polos are available in S, M, L, XL, and XXL sizes.
The All Day Pants and Joggers feature a functional blend of nylon and spandex, providing exceptional durability, breathability, water resistance, and 4-way stretch performance. Despite their technical features, these garments maintain a refined appearance suitable for everyday wear and offer on-course comfort. The collection’s garments are light, breathable, and provide ample warmth for all seasons on and off the golf course.
TRUE CEO Jason Moore explains that after feeling a gap in the golf apparel market for the past decade, he and his brother Ryan embarked on a journey of development and research, culminating in the long-awaited TRUE Apparel Collection. The collection is designed to deliver unparalleled comfort both on and off the golf course, with fabric blends that are water-resistant, provide 4-way stretch for optimal performance and a full range of motion. The collection has undergone extensive “beta testing” with TRUE’s Ambassadors, including PGA TOUR players Mark Hubbard, Joel Dahmen, Chris Kirk, and Moore, in various golf courses and climates worldwide. The Collection also includes six new golf hats: Canvas Snapback, Canvas Dad Hat, Lux Tech Snapback, Lux Dad Hat, RIP Stop Snapback, and Camp Hat. Additionally, TRUE offers the Performance No-Show socks, along with the all-new Performance Ankle and Crew Socks.
The Manufacturer’s Suggested Retail Prices (MSRPs) for the All Day Pants, Joggers, and Hoodies are $125. Other apparel MSRPs include All Day Crew Neck ($110), Quarter-Zip ($115), Lux Polo and Lux Mock Polo ($110), All Day Polo ($90), and Lux T-Shirt ($75). The hats range in price from $30 to $50, and the socks are priced between $12 and $14.
Linksoul 2023
GOLF ESSENTIALS | Basic + Necessary
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TRUE All Day 5-Pocket Pant
The TRUE All Day 5-Pocket Pant from TRUE Linkswear is self described as the perfect pant. We wholeheartedly agree with this assessment. It features a timeless classic denim silhouette style utilizing a functional material that allows movement that golfers need without looking overly technical. While the fit is slim it is nicely tailored with a natural matte finish and soft-touch feel. The pant features a durable nylon material with a water and stain-resistant coating that is still highly breathable for warmer days.
Technical Specs: slim tailored fit, gusseted design for extra mobility, 4-way stretch with 92% nylon 8% spandex construction, abrasion and scuff resistant nylon material, natural matte finish with soft feel, DWR water and stain resistant coating, highly breathable construction, 32” inseam on all waist sizes, cell phone/passport pocket enclosure, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.
Currently available in colors olive, black, charcoal, khaki, and coffee, and lunar with a MSRP of $125. Also available is the TRUE All Day Chino, featuring a classic trouser silhouette with an athletic cut.
