RADMOR introduces the “New Beginnings Collection,” featuring new colors, styles, patterns and materials with the same unwavering commitment to sustainability in golf fashion.
New Beginnings, available in both men’s and women’s capsules, leans hard into the new golf season with vibrant color pops of True Blue, Wisteria, Glacier and Cloudy Blue. The men’s line is highlighted by a host of new polos, including the Taylor Recycled Floral Drip and Crosby Reverb Ultralight, Vincent and Five-O Knit Performance Shorts. Colton ¼ Zips, Higgins Hoodies and Perkins Crew Sweatshirts in an array of new colors and patterns are standing by for those crisp mornings and late afternoons.
RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. Fabrics in 2023’s collections include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, its ultra-light 100% Pima, an organic Pima with recycled polyester/stretch blend, and an all-new certified recycled REPREVE blend designed for fans of synthetic fabrics.
Featured here are the Hudson Recycled Polo in Wisteria and the Colby Varsity Stripe Polo in Seattle Mist. We describe the fit as tailored athletic with a nice stretch to it. The attention to detail around the colors and sleeves make each piece stand out and unique.
RADMOR was founded in 2020 by Scott Morrison and Bob Conrad. They were best friends and roommates at the University of Washington in the 1990s where they both played on the golf team. The following from the RADMOR website sums up nicely their mission and why they do what they do:
We are citizens of the game. We’ve realized that being a good citizen means embracing the idea of doing more, making better choices, and in our case, being more mindful about what materials we use in our clothes. We are driven by sustainability and focused on the end game; what happens at the end of a garments life.
We’ve always noticed the irony around golf being one of the few sports in the world played outdoors – in nature – on a course carved from earth, surrounded by water, trees, sand, and grass – yet it’s played today mostly by golfers wearing plastic from head to toe. Unbeknownst to most, that plastic is called ‘polyester’, and this is something we wanted to address as a brand.
This mission and focus is realized with the release of the New Beginnings Collection. Stylish new apparel with a focus on sustainability. Well done RADMOR.
For more information about RADMOR and the New Beginnings Collections, visit www.radmorgolf.com.
