True Lux Hybrid
April 27, 2024
GOLF ESSENTIALS | Basic + Necessary
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TRUE Linkswear
TRUE Tour Collection
July 2, 2023
Back again to share the latest from TRUE linkswear (TRUE), a company known for its comfortable and contemporary golf footwear designed for walking as they recently announced the “TRUE Tour Collection.”
If you follow golf, you know that TRUE has grown its PGA TOUR team and presence over the past year. The attention to detail in all that they do, without a doubt, is a product of the brand’s deep connection to PGA TOUR veteran Ryan Moore and leadership by his brother (and former caddie) Jason. Crafted with their tour roster’s feedback in mind, the TRUE Tour Collection is their take on gear engineered for the modern tour player.
We have had the privilege to cover the progression of this company since the beginning and can tell you that it just keeps getting better year after year. We recently had the opportunity to sample the new TRUE LUX Tour Polo of this collection and we were blown away by the attention to detail in this piece of apparel, highlighted by the Dead Golfer, an eternal skeleton swinging a golf club, representing the everlasting pursuit of par. This relatable mantra is one that TRUE applies on the course but also to their pursuit of excellence in growing the brand and crafting the finest shoes in golf. TRUE extends this approach to apparel to create products that are as enjoyable to wear off the course as they are on.
The Lux Tour Polo features a modern athletic yet tailored fit that is one of the softest shorts you will ever wear. The polo is highly technical with no detail left uncovered. It is moisture wicking, offers UPF 50+ sun protection and features a 4- way stretch featuring a mix of Tencel® (45%), Repreve® Recycled Polyester (50%) and Spandex (5%). All this adds up to a polo that not only feels great but one you can move in. Minimalist tonal high density tour logo prints are located on the polo’s back left chest and shoulder as well as the right sleeve. The three-point concealed button down collar presents a stay put clean look while the “Enjoy the Walk” gripper prints on the inside hold the back of the shirt in place. Did we say we love the attention to detail TRUE incorporates on all their products?
The Lux Tour Polo is priced at $115 each and available in Black, G.O.A.T Grey (featured), Navy, Olive, and Stone.
TRUE Apparel Collection
May 16, 2023
TRUE linkswear (TRUE), a company known for its comfortable and contemporary golf footwear designed for walking, is launching the highly anticipated “TRUE Apparel Collection.” This collection has already been worn on the PGA TOUR by TRUE’s brand ambassadors, including Co-Founder Ryan Moore.
The TRUE Apparel Collection consists of various clothing items such as the All Day Chinos, 5-Pocket Pants, Joggers, and Hybrid Joggers. Timely for the golf season, it now offers a range of elevated essentials that cover golfers from head to toe. These include the All Day Hoodie, Quarter Zip, Crew Neck, three unique Polos, a refreshed Custom Hat Program, and new Performance Socks.
The All Day Hoodie, Crew Neck, and Quarter Zip are made from high-quality “Super Natural” fabrics that provide a cloud-like comfort, making them ideal for mid-weight layering. Lux T-Shirts and Polos are crafted using Tencel, Repreve™ Recycled Polyester, and Spandex, offering effortless style with a premium appearance and feel. The All Day Pants are available in waist sizes 28, 30, 32, 34, 36, and 38 inches, with 32-inch inseams, while Joggers come in S, M, L, XL, and XXL sizes, with 28-inch inseams. Hoodies, Crew Necks, Quarter Zips, Lux T-Shirts, and Polos are available in S, M, L, XL, and XXL sizes.
The All Day Pants and Joggers feature a functional blend of nylon and spandex, providing exceptional durability, breathability, water resistance, and 4-way stretch performance. Despite their technical features, these garments maintain a refined appearance suitable for everyday wear and offer on-course comfort. The collection’s garments are light, breathable, and provide ample warmth for all seasons on and off the golf course.
TRUE CEO Jason Moore explains that after feeling a gap in the golf apparel market for the past decade, he and his brother Ryan embarked on a journey of development and research, culminating in the long-awaited TRUE Apparel Collection. The collection is designed to deliver unparalleled comfort both on and off the golf course, with fabric blends that are water-resistant, provide 4-way stretch for optimal performance and a full range of motion. The collection has undergone extensive “beta testing” with TRUE’s Ambassadors, including PGA TOUR players Mark Hubbard, Joel Dahmen, Chris Kirk, and Moore, in various golf courses and climates worldwide. The Collection also includes six new golf hats: Canvas Snapback, Canvas Dad Hat, Lux Tech Snapback, Lux Dad Hat, RIP Stop Snapback, and Camp Hat. Additionally, TRUE offers the Performance No-Show socks, along with the all-new Performance Ankle and Crew Socks.
The Manufacturer’s Suggested Retail Prices (MSRPs) for the All Day Pants, Joggers, and Hoodies are $125. Other apparel MSRPs include All Day Crew Neck ($110), Quarter-Zip ($115), Lux Polo and Lux Mock Polo ($110), All Day Polo ($90), and Lux T-Shirt ($75). The hats range in price from $30 to $50, and the socks are priced between $12 and $14.
TRUE All Day Knit 3
March 19, 2023
The TRUE All Day Knit 3 from TRUE Linkswear is the latest update to the popular Knit model. The Knit 3 is the most advanced knit model TRUE has ever developed. How did they make the most comfortable shoe in golf better? They started with a new midsole and outsole that makes this update a much more athletic fit while maintaining the traditional TRUE comfort. The all new Wanderlux® midsole offers more cushion than ever while the new All Day V2 rubber outsole offers extra deep grip for long term durability. The new outsole was inspired by mountaineering soles featuring the directional grip optimized for stability on uneven terrain on or off the course. While the Knit 3 is more rigid than the prior Knit models we found that they broke in easily and mold to your foot within a couple of days. A major Improvement is the fit in the heel. Additional padding in the heel area cups the heel perfectly providing increased firmness and comfort, especially on the course. The attention to detail continues in styling providing a fresh look on and off the course. The Knit 3 is water resistant and lightweight making it the perfect summer shoe on course when it is dry. We also love that they are machine washable. The feel and comfort is unmatched making it the everyday go to shoe for our staff regardless of what we are doing.
Technical Specs:
- Fully Breathable One-Piece Upper (90% Polyester, 10% Spandex)
- Athletic and Stable Fit Forms to Your Foot Shape
- One-Piece Knit Upper Flexibly Conforms to Most Foot Shapes (D-EE)
- Full Sock Fit Flexible Opening for Slide-In Comfort
- New All Day V2 Sole
- Anti-rub Heel Pad for Comfort right out of the box
- Microsuede Heel Overlay for Added Stability
- New Open Cell Antimicrobial Insert for Increased Breathability and Comfort
- New Wanderlux® Midsole for Increased Comfort and Rebound
- TourTested & Approved by Professionals like Ryan Moore, Chris Kirk, and Joel Dahmen, among others.
- Extremely Lightweight – 9.1 oz. (Size 9 M)
- Cross-Life Tread for Maximum Versatility and Grip
- Transitional Drop (~6-8 mm)
- Machine Washable
- Durable Water Repellant (DWR) Treated Upper
Availability: Currently available in colors Legend, Deep Sea, Nimbus, Onyx, Aloe and Pine with a MSRP of $160.
Bottom Line: All in all, this is a great evolution to a popular model adding cushioning and structure increasing on course performance while maintaining comfort, the staple of all TRUE shoes. Well done.
TRUE Lux Hybrid
January 26, 2023
GOLF ESSENTIALS | Basic + Necessary
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TRUE All Day 5-Pocket Pant
December 15, 2022
The TRUE All Day 5-Pocket Pant from TRUE Linkswear is self described as the perfect pant. We wholeheartedly agree with this assessment. It features a timeless classic denim silhouette style utilizing a functional material that allows movement that golfers need without looking overly technical. While the fit is slim it is nicely tailored with a natural matte finish and soft-touch feel. The pant features a durable nylon material with a water and stain-resistant coating that is still highly breathable for warmer days.
Technical Specs: slim tailored fit, gusseted design for extra mobility, 4-way stretch with 92% nylon 8% spandex construction, abrasion and scuff resistant nylon material, natural matte finish with soft feel, DWR water and stain resistant coating, highly breathable construction, 32” inseam on all waist sizes, cell phone/passport pocket enclosure, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.
Currently available in colors olive, black, charcoal, khaki, and coffee, and lunar with a MSRP of $125. Also available is the TRUE All Day Chino, featuring a classic trouser silhouette with an athletic cut.
