Back again to share the latest from TRUE linkswear (TRUE), a company known for its comfortable and contemporary golf footwear designed for walking as they recently announced the “TRUE Tour Collection.”
If you follow golf, you know that TRUE has grown its PGA TOUR team and presence over the past year. The attention to detail in all that they do, without a doubt, is a product of the brand’s deep connection to PGA TOUR veteran Ryan Moore and leadership by his brother (and former caddie) Jason. Crafted with their tour roster’s feedback in mind, the TRUE Tour Collection is their take on gear engineered for the modern tour player.
We have had the privilege to cover the progression of this company since the beginning and can tell you that it just keeps getting better year after year. We recently had the opportunity to sample the new TRUE LUX Tour Polo of this collection and we were blown away by the attention to detail in this piece of apparel, highlighted by the Dead Golfer, an eternal skeleton swinging a golf club, representing the everlasting pursuit of par. This relatable mantra is one that TRUE applies on the course but also to their pursuit of excellence in growing the brand and crafting the finest shoes in golf. TRUE extends this approach to apparel to create products that are as enjoyable to wear off the course as they are on.
The Lux Tour Polo features a modern athletic yet tailored fit that is one of the softest shorts you will ever wear. The polo is highly technical with no detail left uncovered. It is moisture wicking, offers UPF 50+ sun protection and features a 4- way stretch featuring a mix of Tencel® (45%), Repreve® Recycled Polyester (50%) and Spandex (5%). All this adds up to a polo that not only feels great but one you can move in. Minimalist tonal high density tour logo prints are located on the polo’s back left chest and shoulder as well as the right sleeve. The three-point concealed button down collar presents a stay put clean look while the “Enjoy the Walk” gripper prints on the inside hold the back of the shirt in place. Did we say we love the attention to detail TRUE incorporates on all their products?
The Lux Tour Polo is priced at $115 each and available in Black, G.O.A.T Grey (featured), Navy, Olive, and Stone.
In addition to the TRUE LUX Tour Polo, the TOUR Collection includes the LUX Tour Quarter Zip, a mid-weight layering piece, the TRUE LUX Tech Tour 5-Panel Snapback, and two new shoe models. The attention to detail continues here with the TRUE LUX Tour and TRUE OG shoes with the addition of exotic genuine leather and metal logo accents creating a luxury aesthetic to two of TRUE’s most popular models.
For additional information, visit the TRUE Tour Collection landing page.
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