It’s that time of year again! The 2017 PGA Merchandise Show and Demo Day will be held January 24-27, 2017 at the Orange County Convention Center in Orlando, Florida. This year marks Equip2Golf’s 18th consecutive year to cover the show reporting on the latest GOLF ESSENTIALS (Gear, Technology, Style, Fitness). Stay tuned for our coverage.
Devereux recently introduced its Spring 2015 line, the Christina O Collection; the line is inspired by the beautiful countryside and clean architecture of Greece, the tranquil waves of the Mediterranean and Aegean Seas, and Aristotle Onassis, a Greek shipping tycoon married to Jacqueline Kennedy and one of the world’s richest men; the color story for this collection draws deeply from nautical colors, pairing shallow pebble blues, vegetation sage, and flesh- and sand-colored apricots; featured below is the Aristotle shown in Steel/Apricot, inspired by the waves of the sea with a waved cut-and-sew piece across the chest that is available in several colorways including Navy/Pebble, Navy/White, and White/Sage; also featured is the Argo shown in Navy, our personal favorite, a revamped version of the white collar polo, featuring a hidden button-down collar and self fabric piping – clean, classic, and timeless; also available in Apricot, Pebble, and Sage; the entire Devereux line offers an attention to detail that is often overlooked in today’s apparel; Who is Deveraux? Devereux was created by brothers and avid golfers, Robert and Will Brunner, focused on offering a clean, modern style designed to fit properly while built for performance; referred to as “Proper Threads”, Devereux is focused on creating apparel that performs, provides effortless style, and is as comfortable off the course as on; learn more about Devereux at www.dvrxgolf.com; also check out their new “Proper Threads” blog for great articles on style, golf, and travel.
Devereux is a new apparel line that is worth checking out; created by brothers and avid golfers, Robert and Will Brunner, Devereux offers a clean, modern style designed to fit properly and built for performance; referred to as “Proper Threads”, Devereux is focused on creating apparel that performs, provides effortless style, and is as comfortable off the course as on; the Fall 2015 Paris @ Night Collection, introduced last month at the PGA Show, is designed to pay tribute to the mood and atmosphere of the city of Paris at night featuring deep purples and electric blues; the apparel details pay tribute to the “couture” fashion for which Paris is known; the collection’s featured polo is the “Devereux” with club collar and ribbon detail; in addition to polo shorts, Devereux also offers pants and hats; learn more about Devereux at www.dvrxgolf.com.
We recently became aware of Devereux apparel and were intrigued by their classic yet modern look with subtle fresh colors. We have a couple of polo samples in hand and a review is forthcoming. In the meantime check out the following “5 Questions With” segment as an introduction to this new and upcoming company. Additionally, you can check out their website at www.DVRXgolf.com.
What is Devereux – Proper Threads? Devereux is a contemporary men’s golf life that fuses fashion styling with on course functionality. The brand was created to give the customer a fresh new product that could keep up with the fast changing fashion world. Men are starting to take to fashion more and more today and our brand is set up to inspire men that you can be fashionable with out over the top. Devereux provides men with clothes that are tailored professionally and styles and colors that are on trend. The brand is created for men to feel comfortable when stepping out.
Where did the name come from? Devereux, is named after our beautiful grandmother. She is an inspiration to us and the brand and still is wearing high heels at 90 years old. Choosing our brand name was quite easy, because our grandmother has such an incredible personality and great elegance and that’s what we wanted to model our brand after.
Where can we find Devereux and what is the pricing?
Devereux can be found nationwide at Finer clubs and resorts and on DVRXgolf.com. The price range for Devereux range from $80-$95 for polos, $120 for pants and $145 for sweaters. Our website will be featuring some new key items like our blazer and vest starting in 2015.
What is the current focus of Devereux?
Our current focus is to bring fashionable yet functional golf apparel to the market. Our focus remains on performance and quality. We set out the brand to attack the voids we saw in the market place. We focus strongly on improving the voids we saw a developing a great product with current styling. Our brand has a unique focus that brings more of a lifestyle awareness into the golf world.
What else do you want us to know about Devereux?
Devereux is a brand that is truly created out of passion for fashion and modified for our love of golf. We travel the globe in search for inspiration and bring elements of life to the golf market that haven’t been seen yet. Devereux is about creating a lifestyle through fine fabrics and proper styling. We work every season to introduce unique items to the game of golf that are functional and stylish. Be on the look out for our designer vest and blazer in Spring 2015 and our unique knitwear in Fall 2015.