Company: LINKSOUL and LINKSOUL CLUB
Need to Know: John Ashworth returns to the industry with the introduction of LINKSOUL and LINKSOUL CLUB; more a philosophy than a brand, the mission of LINKSOUL is to reconnect golfers with the soul of the game; created by legendary apparel designer John Ashworth - founder of the Ashworth and Fidra brands - LINKSOUL represents the evolution of his fashion sensibilities for a golfer’s way of life; the collection is marked by a return to luxurious, lightweight cotton offering true and natural performance and are an ideal alternative to 100 percent polyester clothing; LINKSOUL provides clubs with a fashion-driven offering that caters to style-conscious men seeking a comfortable alternative to technical pieces; LINKSOUL CLUB was formerly Pima Direct and provides premium apparel completely customized to a club or resort through course branding on hang tags and labels and has utilizes Pima Direct’s existing network of nearly 2,000 accounts; the new line offers classic styling in clothing that looks as great off the course as it does on the course.
Learn More: www.linksoul.com
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February 2012
Company: TaylorMade Putters
Need to Know: TaylorMade introduces the new Ghost Tour putter series featuring six models with a more durable white finish to eliminate glare and provide a high contrast against the green turf for easier aiming. Retail price is set at $159 each. Shown below are the Ghost Manta, Ghost Tour, and White Smoke putters.
Learn More: www.taylormadegolf.com
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February 2012
Company: Balance-Certified Golf
Need to Know: Balance-Certified Golf has been at the industry forefront of shaft stabilization technologies since 1999; led by former NASA engineer Jeff Lindner and his team of scientists, Balance-Certified continues to innovate and develop products that provide real quantifiable improvements to a golfer’s game; for 2012, Balance-Certified introduces two new products that strategically reinforces the shaft in the grip end of the club; the Accurizer for irons is designed to improve control while the Power Transfer Insert for drivers is designed to increase distance; in this video, Lindner discusses the science behind the products and recent results from robot testing.
Learn More: www.balance-certified.com
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February 2012
Company: SK Fiber Shafts
Need to Know: SK Fiber shafts are some of the most consistent shafts in the industry; they have a Consistent Frequency Guarantee where every shaft is ± One CPM in any direction making them ideal for adjustable hosel drivers; they offer an extensive selection of shafts to fit the swing characteristics of golfers of all skill levels; for 2012, SK Fiber introduces the Quantum PL shaft featuring a Balance-Certified power link insert for shaft reinforcement and stabilization; in this video Terry Slaon discusses the new shaft.
Learn More: www.skfiber.com
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February 2012
Company: SuperStroke Putters by Bruce Sizemore
Need to Know: Bruce Sizemore is the Chief Designer and Director of Product Development for SuperStroke Golf; Sizemore’s putter designs are pure art with great attention to detail utilizing various metals; The DCF-27 series of production putters incorporate a unique putter face that is milled 27 times in 2 directions, creating a diamond shape integrated with vertical friction pattern; a friction pattern is a finely spaced milling point that imparts vertical friction when making contact with the ball creating optimal forward roll on a golf ball; Sizemore also creates custom designs, as shown in the beginning of this video that have face inserts made from combining multiple materials for stunning results; all putters feature SuperStroke putting grips.
Learn More: www.superstrokeusa.com
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February 2012
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