Ben Hogan Golf
www.benhogangolf.com
Ben Hogan Golf introduced several new products at the Show. The Apex FTX forged irons feature a transition from blades in the short irons to cavity backs in the long irons. The Edge CFT “h” hybrid woods feature a forged titanium face and 17-4 stainless steel body available in five lofts designed to replace high lofted fairway woods and hard to hit long irons. The Colonial wedges are forged and were designed with input from Ben Hogan Golf’s tour professionals. The Baby Ben putter is the production model of the putter Jim Furyk used to win the 2003 U.S. Open. The new putter features a smaller head size and heel shafted design. Finally, three new golf balls were introduced: the Hawk is a distance-oriented ball, the Apex Tour Black designed for high swing speeds, and the Apex Tour Red designed for combination of distance and spin.

SRP: Apex FTX irons/$849/3-PW, Edge CFT “h” hybrid/$119 (graphite),$99 (steel), Colonial wedges/$109, Baby Ben putter/$199, Hawk golf ball/$38, Apex Tour Black golf ball/$58/dozen, Apex Tour Red golf ball/$58/dozen

De La Cruz Golf
www.delacruzgolf.com
De La Cruz Golf introduced three new products at the Show. The Mag Cruzer driver was one of the most noteworthy new products at the Show. The 350cc driver’s body is made from magnesium, a material that is over 60% lighter than titanium. This allows for almost 50 grams of weight to be redistributed within the clubhead. Tunsten/steel plugs are inserted into five predetermined weight ports creating three drivers targeted toward three separate golf swing types: heel-biased for faders/slicers, toe-biased for hookers, and neutral for those that like to work the ball. The Cobalt Cruzer driver is a large 305cc steel driver, one of the largest steel drivers on the market. The Cruzer fairway woods feature a yellow brass sole plate, a 35 gram plate that significantly lowers the club’s center of gravity making it easier to get the ball airborne.

SRP: Mag Cruzer driver/$535, Cobalt Cruzer driver/$260, Cruzer fairway woods/$215

Feel Golf
www.feelwedges.com
Feel Golf unveiled several new products. The TiCn “Wet” drivers feature the Hi-Lo Face Technology which reduces ball spin. This face is available on the Titanium Series line of Feel drivers. The Pro-Am Hyper Steel “Wet” fairway woods also feature the Hi-Lo Face Technology. The Sensation II irons are a cavity back design with minimal offset, thin topline, and gun metal finish. The Pro-Am II irons are an oversize cavity back designed for mid to high handicap golfers. The PB wedge was designed with input from Feel Golf staff professionals featuring a straighter leading edge and 2 mm wider sole. The Full Release grip is a reverse taper grip designed to increase clubhead speed in all clubs.

SRP: TiCn “Wet” Titanium Series driver/$399, Pro-Am Hyper Steel “Wet” fairway woods/$279, Sensation II irons/$829 (graphite), 629 (steel)/3-PW, Pro-Am II irons/$599 (graphite), $499 (seel)/3-PW, PB wedge/$139 (graphite), $119 (steel)

Mitchell Golf
www.mitchellgolf.com
Mitchell Golf has been known for producing the finest clubmaking and repair equipment in the world. They are expanding their products to include putters. Two new putters were introduced at the Show. The Machine Art Putters are a line of 100% USA Made CNC-milled models. Featured in the new line are the Brass Cup Series, oversize mallets with unique alignment design and the Center Cup series, more conventional blade designs. All of the new putters feature the Thru-Face Insert which highlights the sound and feel of the putter due to its design extending completely through the face of the putter. The putters can be customized through the Mitchell Putter Fitting System for loft, lie, and length. The systems comes with the Mitchell Putter Fitting Club that features a patented putter-fitting gauge. By measuring the exact putter lie and vertical angles, the putter fitting gauge determines the “ideal” lie and loft angles to which the golfer is most comfortable.

SRP: Brass Cup and Center Cup Series putters/$199, Putter Fitting System/see website

Nickent Golf
www.nickentgolf.com
Nickent Golf debuted several new products at the Show. The Genex Cross driver features a carbon graphite crown and titanium body. The light weight of the crown allows the weight to be redistributed lower in the clubhead for improved performance. The Genex Cross fairway woods also feature the carbon graphite crown but with stainless steel body. The Genex Trimax 460 driver features the maximum size, COR, and effective hitting area allowed by the USGA. The driver is a four piece forged titanium construction. The Genex 3DX Hybrid irons feature the proprietary Extreme 3D Weighting System that works by moving weight in three directions – lower, deeper, and more towards the heel for increased performance.

SRP: Genex Cross driver/$349, Genex Cross fairway/$199, Genex Trimax 460 driver/$289, Genex 3DX Hybrid irons/$699 (graphite), $599 (steel), individual ironwoods/$149 (graphite), $109 (steel)